Let’s build your perfect roster.
Check out our pre-made packages here!
First you’ll need some social platforms.
Purpose: Resonating
This decision is crucial to make sure you’re talking to the right people in the right places at the right time with the right messaging.
If you have no clue where to start, don’t worry — we have the perfect formula for deciding where your brand should live.
Platforms:
Instagram | Facebook | Twitter | TikTok | LinkedIn | Pinterest | YouTube
In summary: Choose 1-7 platforms before moving on to Step 2
Cost: ~$1k/platform for full platform management and optimization, cost fluctuates based on Step 2
Next — let’s talk content.
Purpose: Communicating
This will tell your brand’s story, allowing you to connect with your target consumers in a meaningful way.
All content created will serve to add value to your audience. Each asset will inspire, educate, entertain, and/or promote.
We recommend between 3-7 posts per week, depending on who you are and what you do.
In summary: Choose your content quantity before moving on to Step 3
Cost: $1-3k/month for content creation, design, copywriting, and posting
Now you’ll need some community engagement.
Purpose: Growth
This is the step responsible for page growth, customer service, and interpersonal connections. We’ll develop a relationship with customers old and new, letting them know there are real live humans behind your brand.
We recommend dedicating no less than 40 hours per month to this process. 60 hours are recommended if you want quicker growth.
In summary: Choose your engagement frequency before moving on to Step 4
Cost: $1-3k/platform for conducting engagement & interaction while monitoring DMs, comments, etc.
Let’s stay informed!
Purpose: Planning
We operate as hands-on or hands-off as you’d like. Whether we’re operating behind the scenes or in lockstep with you, we like to meet regularly to ensure we’re putting the right things on your social channels.
Options:
Monthly meetings
Bi-weekly meetings
Weekly meetings
In summary: Decide how frequently you’d like to meet with your HPM Team
Cost: Pro Bono, included
Your final step is to take note of the things you decided above. Don’t have a pen and paper handy? Feel free to use the form below as a notepad. When you’re done filling it out, you can also add a message and submit it for a free quote!